On juice running down your chin
Wednesday 30 June 2010 at 12:40 pmEvery once in a while I am reminded of a conversation I had with my father years ago. It was about strawberries.
Actually, buying strawberries where we lived in Brooklyn, New York. I believe I was bemoaning some tasteless, rather card-board-textured things I had bought in a local supermarket. This set him off on a reminiscence about a trip he and my mum had taken years back to some place in southern Europe with a stupendous local market. "You see," he said, "your strawberries probably came from California ... or maybe Florida ... where they were picked too early, bundled with a whole load of other unripe berries and sent on a cross-country journey, arriving where you bought them barely any riper and probably a bit ill from temperature changes and being jumbled around on the journey. So, not surprising they don't smell like much. Now, the berries from the market in ___, those were strawberries!"
A recent post (see 23 June) on Persolaise's blog, www.makingscent.blogspot.com (Persolaise -- A Perfumer's Blog), had me right back there in this conversation with my father. Persolaise bemoans the fact that you smell next to nothing when shopping in the fruit/veg section of his local supermarket and this was a real shame. I agree.
I don't use my local Waitrose for my fruit and veg needs much any longer. Rather, the local stand, next to the post office, or the farmers' market in Queens Park are my destinations of choice. And, ya know, everything smells (and I do mean good) at these places.
At the post office stand -- in particular if it's Tuesday and you have to wait outside until 9:30 to get in -- you get the fruit mostly: a luscious combo, at the moment, of slightly aquatic, musky melon, lush peaches, and juicy cherries. Sometimes the heady, almost floral, scent of mango gets thrown in too.
At the market, it's more veg-natured smells: sharp, though still musky, tomatoes; earthy potatoes; various lettuces and a lot of basil plants this time of year.
This type of shopping is more time-consuming than a visit to the local supermarket, but it is also much more rewarding, and not only in the fragrance department. Most things are loose (rather than packed in plastic), so you get a better sense of what you're buying. In addition, you don't get the uniform, agri-business look of what you buy. Instead, there's some quirkiness etc.
Finally, I can hear the comment "and it's also more expensive". Well, probably yes when it comes to the market, but no regarding the stand. And, I can still get apples at decent prices at the latter, while the supermarket ones are really pricey.
But further on the expense issue: the price differential for the market produce isn't so great that it is prohibitive and I offset the good produce with cut-price white goods from places like Lidl and Asda. So, you can work the numbers a bit.
Last thought: If you live reasonably near a pick-your-own place, this time of year is nirvana, especially when it comes to strawberries. The smell of these places is just mind-bogglingly good. And just think of all the things you can do with what you come home with -- after an afternoon spent among the myriad of wonderful, juicy smells.
In fact, I feel a visit to Parkside Farm near Enfield coming on...

